Broadcast plans insight service

Broadcast is to launch Broadcast Intelligence, a digital service comprising a comprehensive commissioner database and detailed industry analysis.

The product – which launches this summer – will feature a database of British shows and profiles of all UK commissioners and their top 100 US counterparts, as well as an Insights section, providing analysis of the latest industry trends.

The Commissioner Index (CI) and Insights sections will be separate, standalone subscription offerings.

The CI will host in-depth profiles of around 220 UK commissioners from all broadcasters, compiled from first-hand interviews and desk research. These regularly updated profiles will provide producers with invaluable information on the needs of commissioners, including contact information, commissioning history, likes and dislikes, and their current programming requirements.

Users will also be able to research the requirements of the top 100 US commissioners and key SVoD and OTT players, including Netflix, Amazon, Curiosity Stream and Snapchat.

A team of five Broadcast Intelligence researchers started work on the service at the beginning of this year. Working alongside the team will be lead analyst Jonathan Broughton, who will spearhead the Insights section of the platform. Broughton joined Broadcast Intelligence from IHS Markit, where he worked as associate director, online media and home entertainment.

During a near 10-year career with the research firm, he contributed to a range of reports and bespoke research into areas including the impact of SVoD, consumer viewing trends, piracy, VR/AR, 4K broadcast, sports rights and asset management.

As lead analyst, Broughton will be responsible for a variety of in-depth reports and will take charge of a dedicated team of analysts. The unit will explore wider trends including UHD/HDR and kids’ content, building on Broadcast publisher MBI’s wider information and data sets.

Broughton said: “Broadcast is a world-beating brand and MBI an exciting, dynamic company to work at. I’m greatly looking forward to the opportunities and experiences that my new role will bring.”

Broadcast Intelligence’s programme database will replace the existing Greenlight service and remain free-to-access for all existing subscribers. It will feature details of around 10,000 shows, including commissioner credits and a much-improved search functionality, making it an invaluable tool for ideas development.

Head of research Alexandra Zeevalkink heads up Broadcast Intelligence. A former publishing manager for Broadcast owner MBI, Zeevalkink has seven years’ experience in the TV and film industry. 

To register for more information on Broadcast Intelligence, please visit broadcastintel.com