Revolutionising content engagement

We are thrilled to announce that Cardiff-based On Par Productions, led by Toby Cameron, has secured a significant grant from Innovate UK. This funding is set to fuel our innovative project aimed at transforming how broadcasters engage with audiences, particularly those harder-to-reach demographics.

Are you attending the Edinburgh TV Festival? We’d love to meet up and discuss how we can collaborate on our exciting new project. Whether you’re a commissioner, independent producer, or passionate about content innovation, let’s chat and explore how we can work together to shape the future of broadcasting.

Innovate UK is the UK’s national innovation agency, part of UK Research and Innovation. Its mission is to support business-led innovation across various sectors, providing grants and guidance to help organisations develop new products, services, and processes. Innovate UK works with companies of all sizes, helping them turn ideas into reality and fostering economic growth. By funding cutting-edge projects, the agency encourages advancements that drive productivity and open new market opportunities.

The broadcasting landscape is changing rapidly, with traditional methods struggling to capture and retain younger, more diverse, and fragmented audiences. As global streaming giants and social media platforms dominate, broadcasters face an urgent need to adapt. This R&D project will explore how content can be tailored across different platforms to resonate more personally with viewers, leveraging data analytics and new technologies like AI, AR, and interactive media.

Our goal is to create content experiences that keep audiences engaged across platforms, rather than just focusing on single-screen consumption. This isn’t just about resizing existing content; it’s about rethinking how stories are told, exploring new interaction possibilities, and ultimately bringing viewers closer to the content they love.

The new initiative will use advanced technology and data-driven insights to create personalised content that resonates deeply with viewers. The project seeks to address one of the biggest challenges faced by broadcasters today: engaging younger and more diverse audiences who are increasingly turning to global streaming platforms. On Par Productions will explore multi-platform strategies that go beyond traditional methods, aiming to captivate viewers wherever they are.

“This funding from Innovate UK is a testament to the potential that innovative content engagement holds for the future of storytelling. We’re excited to pioneer new ways for audiences to connect with content, especially for those who have been harder to reach. By using cutting-edge technology, we can tailor experiences that feel personal and engaging, fostering a stronger connection between the viewer and the narrative.”

Our mission is to revolutionise how broadcasters connect with audiences by making content more interactive and engaging. We’re inviting like-minded professionals to get involved, share insights, and contribute to this evolving landscape.

To schedule a meeting at the festival, drop Toby Cameron an email at toby@onparproductions.com.

We believe that by collaborating with experts across the industry, we can push boundaries and set new standards for audience engagement. Don’t miss the chance to be part of this ground-breaking initiative. Reach out, connect, and let’s make it happen at the Edinburgh TV Festival.

On Par Productions is an award-winning video production company based in Cardiff, specialising in broadcast, commercials, and short-form content. With a focus on storytelling that resonates, we have collaborated with leading broadcasters and brands to create engaging work that spans across diverse sectors. Our portfolio includes BAFTA Cymru-winning documentaries and high-impact TV commercials that balance creative flair with clear messaging. Whether it’s a gripping narrative or a visually striking campaign, we bring a meticulous and passionate approach to every project.