Sponsored: Company reveals funding, training and tech advancements for TV and film industry
Adobe has unveiled a number of initiatives to assist film and TV creators, including a $5 million (£3.96m) commitment to the Adobe Film & TV Fund.
The fund helps underrepresented filmmakers with resources, mentorship, and career opportunities. Three filmmakers who were supported through the Adobe Film & TV Fund grant from the Adobe Foundation to The Latinx House last year had films premiere at Sundance earlier this year — María Gabriela Torres, editor of The Librarians, Isabel Castro, director of Selena y Los Dinos, and Mario Fierro, editor of Sweet Talkin’ Guy.
The fund has also partnered with Group Effort Initiative to provide training for young filmmakers and editors in Adobe’s products, as well as supporting mid-career professionals through employer engagement, education, training and mentorship. Adobe’s Inclusion List has also returned, giving the film and TV industry a roadmap of where to inclusivity needs to be improved through a data-driven report from Dr. Stacy L. Smith and the USC Annenberg Inclusion Initiative in collaboration with the Adobe Foundation.
In addition, Adobe has launched a suite of AI-powered tools in beta for Premiere Pro, including media intelligence paired with a search panel that allows editors to find clips with specific quotes, items, people, dates filmed and more with natural language – and without an internet connection. This aims to address a major pain point for documentaries, films, and more.
It has also added automated caption translation, meaning content can easily be adapted for viewers around the globe. A potential use case is for content cut for social platforms from a TV show, which can then gain audiences in new markets. It can also have multiple caption tracks visible at the same time or even assist editing in a different language.
After Effects also has some film and TV-focused improvements in beta, and can now use attached hard disks in addition to RAM to preview more complex projects such as those for TV and film, and has HDR monitoring. Finally, Canon’s C80 and C400 cine cameras, which are increasingly being used in broadcast productions, can now take advantage of Frame.io’s Camera To Cloud, allowing editors to work on fast turnaround content more quickly.
“We’re passionate about empowering filmmakers to tell their stories and realize their creative vision,” said Ashley Still, Senior Vice President and General Manager, Adobe Creative Cloud. “These innovations will bring time savings and career support so they can focus on inspiring and captivating audiences worldwide.”
This lean into TV and film production was reflected in the films on show at Sundance, with 85% using Adobe products and Premiere Pro the most popular editing software.
