‘A stunning experience that could have a truly significant role to play in learning and education’
Factory 42 with BBC Studios, EE, Royal Botanic Gardens, Kew, Talesmith & Dimension Studio
Over the course of a month, 10,000 members of the public experienced augmented reality, the natural world and a positive ecological message via this groundbreaking project.
Inspired by BBC One’s landmark series The Green Planet, the experience used 5G technology to bring scientifically accurate animated 3D plants, animals and landscapes into a building on London’s Piccadilly Circus.
The content was delivered via mobile phones in real-time, as visitors to the sold-out experience were treated to a personal tour of six immersive, and interconnected, biomes by a hologram of Sir David Attenborough.
Unity game design, haptics and spatial audio were merged with a custom-made augmented reality app to allow visitors to plant a giant of the rainforest, become a woodpecker, re-wild Regent Street – or even become an oceanic current.
The partners collaborated with sustainable events body Isla to ensure that it was delivered in as green a way as possible, using innovative technologies including eco-textiles and PET plastic bottles.
Among the fans were Stephen Fry, who labelled it a “stunning experience” that “could have a truly significant role to play in learning and education”.
SHORTLISTED
5G EdgeXR Project
BT Sport, EE, BT & 5G EdgeXR Partners
Holographic boxers fighting in real-time and an immersive MotoGP presentation with 17 video panels were among the prototypes demonstrated at Saracens rugby ground to showcase the capabilities of 5G technology. The consortium of partners, backed by DCMS funding, set out to push the boundaries of sports broadcasting.
VICE World News: The Unfiltered History Tour
VICE Media Group & Dentsu Webchutney
The multimedia project was conceived to offer an unofficial guide to 10 of the most disputed artefacts housed in the British Museum. Instagram filters and immersive audio played a part as users were able to scan objects including the Rosetta Stone and Parthenon Marbles to show the moment they were removed, supported by an in-depth podcast series.
Your Body Uncovered with Kate Garraway
Remarkable Television for BBC
The BBC Two series taps into Microsoft HoloLens technology to allow producers to create interactive 3D models of patients’ bodies for doctors to manipulate and analyse. The technique raises the bar for popular factual health programming to a new high, as well as providing genuine health benefits to the programme’s participants.
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