‘It brought together community passions and held our beliefs and history to account’
Northern Town for Sky Arts
Described by one judge as “a brave and topical documentary highlighting the many unknown complexities of our towns,” Statues Redressed explored Liverpool’s intricate history in partnership with Culture Liverpool (an agency of Liverpool City Council).
The revealing two-hour film asked difficult questions of the city it had partnered with, and featured a takeover and makeover of some 50 statues across Liverpool. In keeping with Sky Arts’ core values, each makeover was artist-led, with performers, activists, artists and performers such as Antony Gormley and Chila Kumari Singh Burman invited to participate.
The partnership allowed the northern city to challenge its history through art, and created a thoughtful film that carefully considered how best to engage with its residents, as well as visitors and TV audiences.
Despite the competing challenges of Covid and the variable British weather, it’s estimated that up to 500,000 people interacted with the Statues Redressed projects. This was via the statues themselves, the website and local and social media as well as an exhibition. It prompted another judge to praise the project’s ability to get “under the skin of Liverpool’s history.”
Its impact has spread beyond Statues Redressed’s linear transmission, with the designs for the Columbus and Captain Cook statues becoming permanent fixtures of Sefton Park, meanwhile its legacy continues to grow via academic debate, press coverage and agenda-setting speeches, such as Neil MacGregor’s Palliser lecture.
“It brought together community passions and held our beliefs and history to account” another judge concluded.
SHORTLISTED
Cook Clever Waste Less with Hellmann’s
BBC Studios for Channel 4
Channel 4’s first brand funded sustainability series, Cook Clever Waste Less saw Prue Leith and Dr Rupy Aujla shake up mealtimes for four families and tackle household waste, setting out Hellmann’s commitment to reduce food waste. The series led to a 15% uplift in people agreeing that the brand helped use food that would otherwise go to waste.
Cooking With The Stars
South Shore for ITV
South Shore’s cooking competition format was developed with Mark & Spencer’s input every step of the way. Hosted by Emma Willis and Tom Allen, the celebrity format sees a plethora of famous faces with limited cooking experience explore their abilities, and offers support and insights that can be replicated at home. Its success has seen the show go on to win a second order from ITV.
Endurance 22
Little Dot Studios & The Falklands Maritime Heritage Trust for History Hit
This ambitious expedition set out to locate and survey one of the last great lost shipwrecks, with The Falklands Maritime Heritage Trust acting as a natural partner. Using underwater robots, helicopters and other state-of-the-art technology, the journey not only located the shipwreck, but engaged 25m viewers across social networks.
My Greatest Shot
Tern Television & Zinc Communicate for Sky Arts
Revealing the stories behind some of the world’s most iconic photographs, My Greatest Shot demonstrates how AFPs can seamlessly raise the profile of a brand without compromising editorial content. In partnership with Adobe Photoshop Lightroom, Sky Art’s first ad-funded series gave viewers unique access to outstanding photographers.
The FA Disability Cup with BT
Nimble Productions for BT Sport
Making us of a creative collaboration and unique funding model, the FA Disability Cup was the most accessible multiplatform broadcast of a football tournament in British broadcast history. It offered various accessibility features including live audio description, British sign language and subtitles and was simulcast on BT Sport Facebook channel and Sport App.
No comments yet