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Blackmagic Design’s Production Camera 4K (above) is now shipping and its price has been reduced from $3,995 (£2,589) to $2,995 (£1,822).
The camera, which shoots 3840 x 2160 resolution, will initially ship with ProRes support, with support for RAW files to be added through a firmware update set to be released in the “near future”.
The revised price will be available for all customers, including those with an existing pre-order for the camera.
The camera was first unveiled at last year’s NAB.
Live production/studio camera launched as part of new range of affordable live production products
Ministers looking to help creative and AI sectors ‘grow and innovate together’
Execs from the BBC, ITN and C4 discuss moving from proofs of concept to integrating the technology into their working practices
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