Working with world feed partner Aurora Media, plus brands including BMW, Visa and Microsoft, Little Dot distributed race content to social platforms and created a daily schedule that included technology explanations, driver interviews, lists and infographics, celebrity-led content, behind-the-scenes material and news.

Formula-E

Little Dot Studios, Aurora Media and Partners for Formula E

The all-electric racing series was on a mission to expand from its TV coverage and establish a major footprint across social platforms when Little Dot Studios came on board for its second season.

Working with world feed partner Aurora Media, plus brands including BMW, Visa and Microsoft, Little Dot distributed race content to social platforms and created a daily schedule that included technology explanations, driver interviews, lists and infographics, celebrity-led content, behind-the-scenes material and news.

The ambition was for Formula E to appeal beyond its existing followers, with gaming fans a particular target. Prost vs Senna was the first in a series of pilot gaming events across the UK streamed over Twitch and YouTube, while Formula E drivers went head to head with members of the public on Xbox’s Forza Motorsport 6. These paved the way for the Race Off Pro series, a virtual championship in which players competed to win a place in the final race of the season.

Daily video viewing on Facebook grew from 14,000 in September 2015 to 802,000 in March, while YouTube views rose from 6,000 per day to more than 30,000 in the same period.

Praising a “truly original way of bringing a very new sport to a digital-savvy audience”, judges declared this was “a brilliant partnership where both parties truly understood the value of each other”.

SHORTLISTED

THE INDESTRUCTIBLES
Factory Media for Dave

Seeking a high-adrenalin show for Sunday nights, Dave and Factory Media created this 12 x 30-minute series, plus 110 short-form digital episodes, in which a team has three days, two props and £1,000 to stage a stunt, performed by world-class athletes and inspired by short-form virals. Also on board was Casio with a product placement deal for its G-Shock watches.

SKY NEWS ON SNAPCHAT DISCOVER
Snapchat for Sky News

Sky News bid hard to become the only UK news provider on Snapchat’s new Discover service, which was set up for a young audience to watch and share videos. Led by young producers and designers, Sky News journalists including Alex Crawford and Sam Kiley now regularly fi lm Snapchat-only stories.

STAND UP TO CANCER YOUTUBE PARTY
Cancer Research UK and Princess Productions for YouTube

Princess Productions won a competitive tender for this 12-hour charity telethon for the digital age, which harnessed the popularity of YouTube stars. Joe Sugg, Zoella and Caspar Lee were among those joined by celebrities in this live streaming party, which clocked up 1 million views across the event and raised more than £150,000.

STARGAZING LIVE, BRIT IN SPACE: TIM PEAKE SPECIAL
BBC Science Production London, ESA, UKSA, London Science Museum and BBC News for BBC Two
BBC Stargazing became the primary media platform for Major Tim Peake’s space mission thanks to this partnership with the UK and European space agencies. The Science Museum hosted the launch event, with around 3,000 children visiting a bespoke Stargazing Live TV studio, which broadcast to 2 million at 10.30am on BBC Two.

WHAT NOT TO DO
Scope for All 4

Following its ‘End the Awkward’ campaign of 2014, Scope again worked with Channel 4 and The Last Leg presenter Alex Brooker to create this 6 x 3-minute series, which used hidden cameras to expose onlookers’ awkwardness around disability in social situations. Cross-promoted on air, the shorts have attracted more than 1.2 million views.

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