BDA has created the new channel idents for Movies 24, a new channel from Sparrowhawk Entertainment dedicated to made-for-TV movies. Each narrative ident represents different strands in the schedule and include a vase dropping to the floor and shattering, and a set of pearls falling to a desk.
BDA has created the new channel idents for Movies 24, a new channel from Sparrowhawk Entertainment dedicated to made-for-TV movies. Each narrative ident represents different strands in the schedule and include a vase dropping to the floor and shattering, and a set of pearls falling to a desk.

BDA director of photography Karl Watkins and creative director Andy Clyde shot the idents at a high speed. Andy Olley then animated, ramped and graded the footage in After Effects, adding particle and sunshine effects. The idents air on Saturday (1 July) on Movies 24.

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