World Cup coverage on the BBC's website has seen it take a 58% share of traffic to sports and gambling websites during the tournament, according to figures from internet research group Nielsen/NetRatings.
World Cup coverage on the BBC's website has seen it take a 58% share of traffic to sports and gambling websites during the tournament, according to figures from internet research group Nielsen/NetRatings.

BBC Sport pulled in 1.58 million people for the week up to and including England 's game against Ecuador on Sunday, each of whom spent an average of 11 minutes on the site.

The corporation is offering viewers the chance to watch its live matches online, deliberately targeting office workers wanting to catch games while at work.

BBC Sports Interactive bosses believe around half a million people are looking at live or recorded video or audio content, but the corporation is not yet able to produce figures for the number of live games watched online.

The BBC's closest rival was the Sky Sports website, which pulled in 423,000 people. ITV, which is sharing the UK live broadcast rights with the BBC, does not appear in the top ten websites visited.

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