BBC's Olympic peak

Nearly 9 million people accessed the BBC's interactive coverage of last month's Athens Olympics, the corporation has revealed. The figure is a record for interactive usage and, according to director general Mark Thompson, heralds the 'coming of age' of the medium. Around 8.96 million digital satellite viewers pressed the red ...

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now