Design, illustrate and animate a 30-second promo

Promo Earth

Client Eurosport

Brief Design, illustrate and animate a 30-second promo showcasing the four contenders for the men’s Australian Open title.

How it was done The players were illustrated frame-by-frame using Adobe Illustrator.

The sequences were then composited in After Effects with other elements in a combination of traditional and digital techniques.

Commissioned by Eurosport’s Taro Russell, the creative director was Richard White and the design and animation was completed by Gavin Lamb.

Watch it From 24 December on Eurosport.

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