Produce a high impact promotional campaign for British Eurosport’s Australian Open coverage

Creative agency Shameless

Client British Eurosport

Brief Produce a high impact promotional campaign to run on-air and online for the sport channel’s coverage of the Australian Open.

How it was done Built entirely in 3D, the campaign used animated industrial cogs in a steam punk style that showed tennis footage. These then formed to reveal the Australian flag.

Ed Scott was the executive creative director, while Corey Houston was 3D designer.

Watch it Now on British Eurosport.

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