Streamer adds to its slate of live sports with Women’s Tennis Association deal

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Amazon has bolstered its tennis portfolio, confirming a four year rights deal with the Women’s Tennis Association in the UK and Ireland.

Amazon will have exclusive access to WTA tournaments from 2020 to 2024, running live and on-demand coverage for Prime members in the UK and Ireland at no extra cost.

WTA joins Prime Video’s tennis coverage of 37 ATP Tour events from 2019 to 2023, and the US Open from 2018 to 2022, and represents the first time both professional tours have been available in one place in the UK

The deal includes the four WTA cornerstone Premier Mandatory events of the BNP Paribas Open in Indian Wells, California, the Miami Open presented by Itaú, the Mutua Madrid Open and the China Open in Beijing, along with the season-ending WTA Finals in Shenzhen, China.

“As soon as the opportunity to bid for the women’s tennis rights became available, we couldn’t wait to bring the tournament to Prime Video, giving customers the chance to watch the best in both women’s and men’s tennis all in one place for the first time,” said Alex Green, European MD of sport at Amazon Prime Video.

Micky Lawler, WTA President, said: “We have been so impressed by their vision for our sport and are confident the Prime Video team will be a great partner of the WTA.”

Prime Video’s slate of live sports now includes NFL Thursday Night Football games, available to in more than 200 countries and territories.

Amazon also has UK rights to 20 Premier League football matches from the 2019/20 season.

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