Create idents and on-screen packages as part of a broad rebrand of urban entertainment channel AKA

Client Universal Music/All Around The World

Creative Shameless

Brief Create idents and on-screen packages as part of a broad rebrand of urban entertainment channel AKA, which focuses on grime, hip hop, dubstep and R&B music.

How it was done Creative agency Shameless won a three-way pitch to produce the complete rebrand for the Universal Music/All Around The World-owned urban channel AKA.

A new logo was created that features heavily in the new brand and gives prominence to the silhouette of a rapper.

Specific idents were created for UK and US music programming, in addition to a complete on-screen package of creatives.

Executive creative director Ed Scott and senior animator Corey Houston used After Effects, Maya, Photoshop and Illustrator to complete the work.

Watch it Now on AKA

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