Industry opinions
How Generative and Multimodal AI are redefining storytelling
DeepSeek AI: Will China’s AI disrupt sports broadcasting?
Comment: AI & cloud are key to tackling the complexity challenge in 2025
Calculating ChatGPT’s huge energy demands
Jane Featherstone calls for industry-focused AI training
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My concerns about the UK’s AI consultation
Benjamin Field (producer of Virtually Parkinson) explains why he’s apprehensive about the UK government’s consultation on copyright and AI
How AI will change the way media companies speak to tech providers
Sam Peterson, COO of Bitcentral, believes media businesses will have new methods of communication with their service providers
The future of media search and personalisation lies in AI
Lucho Escudero, VP of engineering at Globant, explains
What’s The Point of Virtually Parkinson?
Benjamin Field of Deep Fusion Films explains the thinking behind his AI-driven podcast with a virtual Sir Michael Parkinson
How AI is enhancing the video experience
Stefan Lederer of Bitmovin lays out several areas where AI is currenly excelling in saving time and money in the media industry
YouTube finds 89% of UK creators believe AI will level playing field with big-budget studios
Survey finds 79% are using AI tools to create content they wouldn’t otherwise be able to
Comment: How AI can be used to improve sport content
Aaron Edell, SVP of AI at Wasabi, explains how the combination of cloud object storage and AI is affecting sports content production
Comment: Why AI is good for sports production
Matt Stagg explains why we should embrace AI and GenAI and treat it as a friend, not a foe
Will.i.am talks up AI in Edinburgh
Black Eyed Peas frontman sees ’far more shows when AI is at the helm’
AI & new tech’s promise for athletics
Alvina Chen, CEO of Feldspar, on how AI and new technologies could improve the viewer experience of athletics
Why AI is becoming the MVP of the summer sport season
Bob Skinstad, partner at consultancy Elixirr and former South Africa rugby captain, explains how AI is impacting the summer’s sport
How AI could make the Olympics even more accessible
Jesse Shemen, CEO of Papercup, believes AI could make the competition more widely available
How media companies should manage AI partnerships
Jose Puga, CEO of Imaginario, gives his advice on working with AI service providers
Comment: The innovations revolutionising the Paris 2024 Olympics
Rory Renwick at Accedo explains how The Olympics will set a new standard for broadcasting, with streaming and personalisation at the core of the experience
Paris 2024 will mark the next phase in sports media consumption
Streaming services need to prioritise user experience, innovative content delivery, and robust technological infrastructure, says Brightcove’s Paul Myers
ITN’s election night challenges & innovations
The company will be producing content for ITV, Channel 4 and Channel 5 when the public go to the polls
How Dispatches created AI content - and its warning for broadcasters
Kalel Productions produced Can AI Steal Your Vote? - Dispatches for C4, trying to sway voters with content created by AI tools
How to make AI a force for good
Self-regulation from within the sector is key, says Papercup’s Jesse Shemen
BBC report finds public uneasy with GenAI-produced video content
However, respondents were open to it being used to speed up production processes
AI FOMO: Fear Of Missing Out, or Future Of Massive Opportunity?
Two Circles lead consultant Jamie Dos Anjos considers what has changed as a result of the rapid rise in use of artificial intelligence in sport
The GenAI opportunities & challenges for the streaming industry
Maureen Kerr, partner and head of media & entertainment at UK Arthur D. Little, explains what it could mean for the sector
Should music libraries accept GenAI compositions?
Jenn Anderson-Miller of Audiosocket discusses how to ensure AI is used responsibly, ethically, and has equitable outcomes for all
OpenAI’s Sora: The Industry Reacts
The impressions of VFX, post-production and production professionals on the potentially game-changing text-to-video platform
AI: What The Industry Thinks
Insights into the creative sector’s use of AI from a series of polls at the AI Creative Summit UK, held at BFI Southbank on 16 November
Alex Connock: AI isn’t going to replace the human touch any time soon
The technology has upsides and downsides, but human insight and sensibility cannot be easily replicated
Marcus Ryder: AI presents an existential threat to media diversity
Here’s how we can protect the precious progress with have made on diversity from the biases built into artificial intelligence
The creative use of generative AI in post-production
Graham McGuinness at Jigsaw24 Media explains how AI is already helping post-production with creating technical grades and post-producing scripted content
AI – boon or bane?
Andre Torsvik, Vizrt VP of product marketing, analyses possible uses for AI in TV production
COMMENT: Bringing data-driven insights to NFL fans
Julie Souza, head of Sports, AWS Professional Services explains how NFL’s new data-driven on-screen graphics help demystify the game