All Ad-funded programming articles
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NewsAmazon MGM Studios looks for deeper brand integration
US giant exploring ways to work more closely with brands across scripted and unscripted shows
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NewsUTA adds Banijay branded ent division to roster
US agency giant will help turbo-charge drive into brand-funded content
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NewsAmazon restructures AVoD content team for advertising push
Lauren Anderson to lead brand and content innovation as streaming giant leans in to ad-funded world
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NewsJamie Oliver preps air fryer series for C4
Chef partners with manufacturer on two parter with tips and hacks
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NewsSouth Shore and ITV extend M&S partnership with Tom Kerridge format
Chef’s indie Bone Soup will co-produce series coming via ITV’s BE Studio
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NewsSky lands on ITV VoD ad sales platform
Rivals to step up collaboration for trial period later this year
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NewsBBCS appoints first head of branded entertainment
Kate Norum joins from Sky having worked with Adobe and Mental Health Awareness
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NewsIMDb TV adds 15 channels in UK
Amazon’s AVoD service made available as standalone app on Fire TV
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NewsSky Arts orders AFP debut
Tern’s Adobe-supported My Greatest Shot features iconic work from leading photographers
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NewsExecs fire AFP warning: ‘it can fall apart’
Channel 4’s Emma Hardy says broadcaster remains cautious
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RatingsCeleb MasterChef bites ITV rival
ITV’s penultimate Cooking With The Stars comfortably beaten by star chef competition
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NewsRochelle Humes fronts UKTV AFP
Outline Productions ties with Wickes for Interior Designer in the Making
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FeaturesAFP comes into its own
Ad-funded programming is enjoying a resurgence as its reputation improves and traditional ad spots take a hit from the pandemic
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NewsPulse Films: shared vision crucial for AFP
Nelesh Dhand urges indies to pick brand partners wisely as Covid reinvigorates genre
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NewsC4 seeks suppliers to join Emerging Indie Fund
Nine sub-£3m firms to receive development cash and commissioner support
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FeaturesBest Content Partnership or AFP: Skoda Tour De Celeb
“A brilliantly conceived campaign and a genuinely well produced show”
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FeaturesThe key to making great AFP
Advertiser funded programming is growing as online ad spend puts a dent in broadcasters’ finances. But how do you ensure a good result for everyone involved?