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Half of all TV viewers use another device such as a tablet or mobile phone while watching TV, according to consumer research carried out by Futuresource Consulting.
The most popular reasons were to combat boredom with only 10% saying that it made them feel part of the show.
Some 2,600 respondents from the USA, UK, France and Germany took part.
Ministers looking to help creative and AI sectors ‘grow and innovate together’
Execs from the BBC, ITN and C4 discuss moving from proofs of concept to integrating the technology into their working practices
PBS America, QVC, AMC Networks Interantional UK and GB News will be available next year
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