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Why football clubs need to change their engagement to reflect multi-club fans
Matt Kyle, head of insights at Engage Digital Partners, looks at how football clubs can attract supporters who ahve more than one side
How Arsenal proved the biggest opportunities in sport aren’t always global
Ben Essen, global chief strategy officer at Iris London, looks at a different way of positioning a sport brand
Growth for whom? The question the BBC’s economic case never asks
Our national broadcaster paints a compelling picture of its value through opportunity, but who is getting those chances asks Jaldeep Katwala
































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































