Opinion – Page 55
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Why the cloud is crucial in the age of AI
Yeming Wang of Alibaba Cloud explains how cloud-based content should benefit the most from artificial intelligence
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Media should guard against being caught out by NDAs
Due diligence is essential to ensure projects don’t fail at the last minute, says Rory Lynch
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Fear of failure is not an option
Singles and short-run series won’t bring long-term rewards, says Outline’s Laura Mansfield
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16-34s need dedication from the BBC
Shows specifically for young adults needed to build real rapport
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What the Budget means for you
From PSCs to National Insurance and VAT, Bectu’s Tony Lennon sifts through the key points of Philip Hammond’s Budget
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We must get to grips with what no-deal Brexit means
It’s vital to plan ahead to avoid having to make rushed and poor choices, says Ed Hall
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Look to the middle for real innovation
The mid-sized distributors are proving innovation beats scale, says Richard Halliwell
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How Butterfly gave trans children a voice
Key figures behind ITV drama reveal how the series ‘normalised’ the issue for a terrestrial audience
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Why Manchester is the only choice for C4
Cat Lewis and Alex Connock say Channel 4 must choose Manchester for its national HQ
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Why Leeds should be C4's NHQ
Opening national base in Leeds chimes with C4’s ‘born risky’ nature, says Andrew Sheldon
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Fans come first for broadcasters
User data is key to keeping hold of audiences and maximising revenues, says Kate Bulkley
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Sex on TV is a bit of a turn-off
When characters finally do the deed, it can be the death knell for a show, says Steven D Wright
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How the BBC brand stays relevant
Digital challenges ahead but the BBC remains influential, writes Wez Eathorne
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It’s the medium not the message
Younger viewers will watch older-skewing content if it is presented correctly, says Alan Griffiths
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Learning the lingo on my return to Oz
Invictus Games executive producer Michael Cole on preparing the live launch
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Social listening helps to keep shows fresh and engaging
Harnessing real-time audience feedback can make for better programming, says Jo Booth
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Authenticity is essential to communicating online
Be open and honest to truly connect with your target audience, says Talie Delemere
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SVoD plan marks new era at ITV
Service presents challenges but offers a welcome revenue stream
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No excuses in drive for sustainability
The industry must have zero tolerance for non-sustainable production, writes Andie Clare