Hot Shots 2022: Dean Webster

BBC3 dating format Love In The Flesh marks the pinnacle of Dean Webster’s career as he owned the fixed-rig format from start to finish.

Having been appointed Ten66’s full-time head of development after a six-year relationship with the business, Webster was instrumental in the show’s development. His efforts included creating a 28-page pitch deck, leading the sample casting and pitching the show to BBC3 controller Fiona Campbell, before guiding it through pre-production during Covid and acting as a senior producer and gallery producer on the shoot.

He has previously produced and directed documentaries for BBC3, including Is Uni Racist? and Music’s Dirty Secrets: Women Fight Back, as well as A Believer’s Guide To… for BBC1. He also produced and directed property format Rent Like A Boss for BBC3. 

Tenn66 managing director Rukshana Mosam identifies Webster’s “indefatigable optimism and energy” as his primary attributes, which she says have helped the pair form a strong bond throughout his inexorable rise through the ranks.

“Dean is a strong creative leader able to come up with inventive, intelligent formats,” she says.

“He has a sharp understanding of the television industry and the needs of channels and commissioners, and is adept at crafting the company’s development strategy and pushing us forward.”