Chilled

Rebrand Shameless

Client All Around The World/Universal Music

Brief Create branding for new music channel Chilled, owned by All Around The World/Universal Music, which plays a mix of relaxing music.

How it was done The team worked with AATW chief operations officer Simon Sadler to create an understated brand that encapsulates subtlety alongside a strong logo that acts as a device to bridge music videos. A package of idents featuring silhouettes of swimmers, planes, leaves and butterflies was created to get the channel into and out of commercial breaks while keeping the music flowing. An on-screen presentation and kit of parts, including animated bugs, was created to help brand awareness. Ed Scott was executive creative director for Shameless. Corey Houston designed and animated the project using Maya and After Effects.

Watch it Sky channel 370 and Freesat 512