C4 in digital product placement first with PG Tips
PG Tips logos are to be digitally inserted onto mugs of tea in Deal Or No Deal following a deal between Channel 4, Endemol and Unilever.
Logo to appear on mug in Endemol show
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now