The BBC's first experiment with broadband video-on-demand has been hailed a success, after 35,000 people watched the first episode of The Mighty Booshonline.
The BBC's first experiment with broadband video-on-demand has been hailed a success, after 35,000 people watched the first episode of The Mighty Booshonline.

The BBC3 comedy was the first UK channel to premiere a programme over its broadband website, offering previews of each episode of the comedy a week before broadcast.

The show was not available for download, but was instead streamed through a BBC-branded media player.

But despite the high number of requests for the programme, viewers seemed reluctant to stick around for the whole of the show - the average viewing time was 11 minutes of the half hour episode.

The channel is now looking into the possibility of repeating the experiment with more comedies from its autumn and winter line-up, which includes new series of Nighty Nightand Little Britain.

Channel controller Stuart Murphy has stressed that The Mighty Booshproject was simply a pilot - in order to take the idea forward he would need permission from the Department for Culture, Media and Sport.

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